One2Call TVC series

During 2002-2003, it was the promotional war era among leading brands of cell phone service provider in Thailand. I had a chance to direct and create a series of TV commercials for "One2Call", the biggest pre-paid cell phone service provider. It was fun period to think and create such fast and diversity animation to communicate hip and snappy message to the target audience.

The first TVC "Freedom" that I directed in year 2002. It was a single man production project. I did it all from re-thinking according to the Ad-Agency board, develop to be my final storyboard, animatic, look development, model, rigging, animating, lighting, rendering, compositing, and final presentation to client. It was all done with in 3 weeks period. It was fun and challenged myself in every way of my skills. This entire animation was done in LightWave 3D and composited in AfterEffects.

Freedom Free style

Freedom in process

Next TVC "20/20"was made in early 2003. I directed and animated with Aaron another Jr.Animator at that time. It was a two-people-production. The style had change to be 2D looked over 3D structure inside. We had so much fun animated and thought about the continuity and the flow of the whole TVC with out loosing the mean message. We did it in 10 days periods including 3 presentations to client and got final approval. We used Maya and AfterEffects to made this TVC happen.

20/20 with 3D-structure

20/20

This is the sequel animation after "20/20" and Medley. This TVC "More" was made for promote another calling plan of One2Call. We did it again. This time client gave us 14 days of total production time. I directed and also animated this TVC with couple animators at Blu Fairy. The challenge was set up this 3 head character with big belly stomach looked. Here are the setup. We use simple cluster function in Maya to simulated big belly bouncy motion for More.

simple setup for More

Here is the final animation.

More

These are some animation that I had changes to direct and create. Good to see some development from the first to the last in this series.