Friday, September 11, 2009

My Music Videos era

During the time that I worked with Blu Fairy, I had worked with many kind of projects. Music video is another type of project that I prefer. Because of my background started from being an art director then a director in music video production field so that make me love the thinking process of making music video.

I did initiate "DDZ" project with RS big boss around nearly end of year 2004. DDZ is the first digital character which made to be the first digital singer in Thailand. But I did pass the opportunity to direct its series of music videos to my friends to take care of it. We did 4 music videos out of 10 songs from its song list. Here is the opening MV of DDZ project. It was a big hit and made 1,000,000 ringtone downloads during the first 6 months.

DDZ first song (Kley-Tol-Ma-Krub)

After the big hit the second one followed up which was not made any impact much because it followed the world cup fewer and also the third one. I'd like to share with you the forth one which is the last MV for DDZ. This song featuring "Lydia" Thailand R&B princess. She is cute and very popular it that time. She was set to be a special friend of DDZ. The thinking process was simple "Just build relation ship with a girl." We solved this theme by put him in a mood for love. And get Lydia to back him up in both song and video.

DDZ : You have a call.


After that Blu Fairy launched another CG characters to music business call "Han & Ping", the piggy duet. I had a chance to direct 2 brand new MVs for this Pig characters. The first one was set up in Magic City theme -- We have to create these characters and put them to fit in life shoot background environment. It was a fun project and have to be done in super quick in production schedule.

Han & Ping : Magic City

We animated this MV using combination of basic key-frame animation and motion capture technology. We use motion capture mostly in dancing part by put the calligrapher in the motion capture stage then transfer those dancing data into our main characters.



After finished the first one, we created another MV call "Ab-Beaw" This time we did it all in CG environment and treat it more cartoon style. We did it all by hand animated to get a sense of cartoon movement. It got quiet a good feed back in term of visual impact and attraction to the teens.

Han & Ping : Ab-Beaw



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